Crocs appoints Terence Reilly as EVP and president for Heydude
Crocs has appointed Terence Reilly as the incoming executive vice president and president of its Heydude footwear brand.
Reilly most recently served as president of the Stanley Brand but previously worked with Crocs as its chief marketing officer.
Due to join the company’s executive leadership team on 29 April, he will succeed Rick Blackshaw who is leaving the business.
In his new role, Reilly will report directly to Andrew Rees, Crocs chief executive officer.
Rees said: “Terence has had tremendous success in creating and executing brand-building playbooks at both Stanley and Crocs by leveraging iconic product, scaling awareness, driving brand relevance and ultimately building communities.
“Having previously worked alongside him, I am confident he is the right person to lead the Heydude brand into its next phase of growth.”
