Cricket launches digital shopping platform
Fashion forward retailer Cricket has launched a digital shopping platform to enable it to bring its iconic leopard and zebra print packages to customers’ doors for the first time.
Founded by Justine Mills and Gerard Mannix, Cricket has been a luxury retailer in Liverpool’s city centre since 1991 and has a cult following with many celebrity fans.
With the launch of cricket-fashion.com, Mills is looking to bring her innovative approach to retail to digital customers by translating Cricket’s intimate and curated retail experience into an online shopping platform.
Digital creative director Alec Maxwell of Kloss Films has joined the Cricket team as image director and will oversee the aesthetic of all digital channels and content, including the new online site.
Caroline Rush, chief executive of the British Fashion Council, said: “Justine has created a world-renowned fashion destination in Cricket, stocking a desirable edit of designers from around the world while supporting the latest creative talent emerging from the UK.
“The launch of cricket-fashion.com will be a fantastic extension to the store and I look forward to seeing her drive for creativity and innovation paired with Alec’s dynamic creative image direction.”
