Crew Clothing reports strong Christmas trading
Crew Clothing Company grew its total store sales by 15% over the festive period after it benefited from an increase in customers shopping in-store.
In the seven weeks to 8 January, like-for-like sales rose by 9% year-on-year.
Meanwhile online sales climbed by 15% in the period after trade was boosted by third party digital partnerships with retailers with John Lewis. Next and Very. Despite the switch again to more in-person shopping, the brand’s total own website sales were level on 2021 and up 41% compared to pre-pandemic levels.
David Butler, Crew Clothing chief executive, said: “Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period. Our loyal customer base continues to grow and people chose to shop with Crew this Christmas. We look forward to maintaining this positive momentum into 2023 having already seen strong sales growth in January.”
Crew Clothing’s best selling product in the period was its classic half zip sweat. Mens’ knitwear and shirts were also very popular as were women’s dresses.
Butler added: “The British high street is by no means dead. Our core customer demographic and our unique 50:50 gender split is evident in Crew Clothing’s Christmas performance. Current trading is in line with our expectations and we are positive on the current 2023 outlook as we continue to invest in our growth.”
