Club L London partners with Hurr to launch exclusive rental collaboration at Selfridges
Club L London has teamed up with the Hurr fashion rental platform to make its occasionwear available for rent both online and at Hurr’s exclusive Selfridges Oxford Street space.
From 19 to 26 November, the premium womenswear and lifestyle brand is running a dedicated pop-up event at Selfridges where 250 pieces from its autumn/winter collection can be hired, including styles from its best-selling limited edition collaboration with global influencer Leonie Hanne.
Sophie Devlin, commercial fashion director of Hurr, said: “We’re thrilled to be launching a party season rental capsule with Club L London. Their bold, statement-making pieces are the perfect addition to our curated collection, offering our community access to high-quality, trend-forward designs for every celebration.”
Following the end of the pop-up, Club L London will maintain a strong presence within Hurr’s Selfridges space with a range of garments available.
Katie Randev, founder and chief executive of Club L London, said: “This partnership allows us to bring our signature occasionwear to a community that values both style and environmental responsibility. The collaboration at Selfridges promises an unforgettable experience, making it easier than ever for our customers to celebrate in style while making a mindful choice.”