Clarks unveils Stranger Things collaboration
Clarks has announced an exciting new collaboration with Netflix’s Stranger Things, unveiling an epic kids’ collection that combines 80s nostalgia with modern style.
The Clarks x Stranger Things collection, featuring two distinct lines: Varsity and Icons, celebrates everyone’s favourite Hawkins heroes.
Authentic 80s nostalgia with Clarks
Clarks has delved into its archives to authentically recreate iconic silhouettes, bringing the magic of the 80s to life. These retro profiles, perfect for celebrating individuality and self-expression, are stylishly presented in a special Stranger Things-themed box. Fans of the show can now step into the Upside Down with this exclusive collection.
Wear your power
The Clarks x Stranger Things kids’ collection, an exclusive collaboration with Netflix, celebrates the beloved characters from Hawkins. This 80s-inspired collection enhances every step with expert design and premium retro-coloured materials.
The collection is designed to evoke the friendships in Stranger Things, empowering each wearer to rise above and beyond the imaginable. Clarks has recreated some of its most iconic silhouettes from the 80s, allowing kids to experience true retro profiles that celebrate individuality and self-expression. The shoes come stylishly presented in a Stranger Things-themed box.
The collaboration features two distinct collections: Varsity and Icons.
Varsity collection
The Clarks x Stranger Things Varsity Collection celebrates Hawkins High School’s team spirit. The Torhill icon and retro sneakers feature green and orange Hawkins team colours and varsity details. These gym class heroes include premium leather uppers, breathable linings, cushioned soles, and Stranger Things embossed stamps and fobs. For a darker twist, there are alternative triple black editions inspired by the Upside Down.
Icons collection
The Clarks x Stranger Things Icons Collection includes the classic Wallabee, Desert Boot, and Desert Trek, paying homage to the Hellfire Club. Featuring two unique designs across each profile, kids can embrace their inner power in Hawkins world or flip their style with alternative profiles inspired by the Upside Down. Each shoe features Stranger Things-inspired details on sand suede uppers, including embroidered and screen-printed Hellfire and Hawkins High logos, premium crepe soles, and Clarks Originals and Stranger Things-themed fobs.
The new Clarks x Stranger Things Collection is available at Clarks.com and in selected Clarks stores. Sizes range from kids’ size UK 10 to youth size UK 5, with prices starting from £52.
Tara McRae, Clarks Global Chief Marketing & Digital Officer, expressed excitement about the collaboration, stating, “We’re very excited to team up with Netflix to create a Clarks x Stranger Things product line for kids. We were drawn to this series, not only because of its massive popularity around the world, but due to the creative expression we could bring to our amazing new kids range. We’ve loved being inspired by the show’s rich characters and mysterious storylines. We are eager to launch this line of shoes just in time for kids to gear up to go back to school for some new adventures of their own.”
Clarks x Stranger Things launches on 11th July
To celebrate the launch of the Clarks x Stranger Things Collection, Clarks will host an immersive experience at their Westfield White City store from Friday 12th to Sunday 14th July. Fans can enjoy a Hawkins High School-themed event with a competition to win prizes, including tickets for Stranger Things: The First Shadow theatre show, fun t-shirts, and other surprises to kick off the school holidays.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin cut-offs. Known for its combination of invention and craftsmanship, Clarks has a rich archive of more than 22,000 pairs of shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature. Clarks is a global business operating retail, wholesale, franchise, and online channels in over 100 markets.
