Claire’s launches style-centric content series
Claire’s has launched a new content series with top cultural style influencers as a means of engaging with customers.
The move follows news last week that Nicola Formichetti has been appointed as the retailer’s new creative director in residence.
Called Claire’s Content Studio, the series is the first of three upcoming projects launching in partnership with Formichetti. Each episode explores top trends and cultural themes around hair, makeup, nails, style and ear piercing. Influencers leading the episodes include celebrity hair stylist Florido Basallo, nail artist Britney Tokyo, makeup artist Alexandra French and stylist Anna Trevelyan.
Kristin Patrick, EVP and chief marketing officer of Claire’s, said: “As a brand dedicated to self-expression, we celebrate diverse points of view, creating space for the voices of others and giving them a platform to ignite inspiration. In that spirit, we continue to bring the best and most influential creators in the world to the forefront and give our consumers access to their amazing talents and insights.
“We partnered with Nicola Formichetti to direct our latest series and give today’s generation access to some of the best celebrity talent initiators and style creators across the industry. Florido, Britney, Alexandra and Anna each provide their own unique twist on hair, nails, makeup, fashion and piercing – inviting consumers to unabashedly dive into their imaginative worlds where they can uncover and embrace their own personal style.”
The series features seasonal trends including Denim on Denim, ’90s Influence, Skater Girl, Preppy, Pink’d and more. Claire’s said the move will reinforce its foothold in fashion through a culture-focused perspective and the products and accessories to deliver it.
The five episodes will roll out each week through the remainder of November and December, kicking off with “Fresh Hair Looks” followed by “Love This Makeup”, “Get Pierced”, “Nail Art” and “Get Styled”.
Patrick added: “We are partnering with Nicola on a number of amazing initiatives this year, and with his creative vision, we will continue to empower our consumers to explore and express their own uniqueness in many ways. We love his spirit and energy and feel that he brings creativity to the forefront of everything he does in the most spectacular way.”
