Childrenswear retailer Wild & Gorgeous enters administration
Premium childrenswear retailer Wild & Gorgeous has entered administration after struggling against challenging trading conditions.
Founded 12 years ago by Lucy Enfield and Sophie Worthington, the company operates an online shop and also had two shops in London.
The retailer’s website is continuing to trade as usual while a buyer is sought for the business.
James Stares of JWS Business Recovery has been appointed as administrator.
The founders said in a statement: “Unfortunately we have been unable to realise the full potential of the brand during a challenging retail climate.
“We very much hope that a buyer will be found to take the brand forward to new, exciting horizons and establish Wild & Gorgeous as top girls party wear brand across the globe.”
