Castore strengthens presence in F1 with BWT Alpine Formula One Team partnership
The Castore performance sportswear brand has expanded its presence in the motorsport sector through a landmark partnership with the BWT Alpine Formula One Team.
The multi-year partnership will see Castore become the Official Team Kit Partner and producer of Official Alpine driver collection products.
Clothing items will include off-track apparel for BWT Alpine Formula One Team, the Alpine Academy, and Alpine Sim Racing, as well as replica teamwear and dedicated fanwear. Castore will also manage and operate the official Alpine Racing retail website.
Tom Beahon, co-founder and co-chief executive of Castore, said: “This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore. F1 is a huge growth sport globally, and a big focus area for Castore – we love that our offer in the space brings fans closer to the action.”
David Warren, global marketing director at BWT Alpine Formula One Team, added: “We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colours throughout the season.”
