Carhartt appoints vice president of global merchandising
US fashion brand Carhartt has appointed Tara Roemke as vice president of global merchandising.
In her new position, she will serve as the general manager of Carhartt’s Men’s and Carhartt Company Gear businesses whilst reporting to Susan Hennike, Carhartt’s chief brand officer.
Roemke has more than 20 years’ product management and merchandising experience gained from working with some of the world’s largest clothing brands. She previously worked with Ariat International where her most recent role was vice president of apparel and denim product management. Prior to that, she spent four years at Levi Strauss and two years at Gap Inc.
Hennike said: “Tara has an impressive track record of developing and implementing strategic product plans that authentically reach diverse audiences to drive business. We are so pleased that she is bringing her expertise to Carhartt and will grow our men’s category and our PPE business in new ways while delivering the premium, durable workwear that our consumers depend on each day.”
Established in 1889, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.
