Cambridge Satchel unveils refreshed brand as it launches new London store
Cambridge Satchel has rebranded in time for the opening of its new store in London’s Covent Garden.
The refresh has seen the company adopt a new colour palette based around a hot orange shade, as well as a new logo and monogram. It has also introduced the tagline, ‘The Cutting Edge of British Tradition’.
Situated within Covent Garden’s The Market Building, the retail space reflects the rebrand through the inclusion of custom joinery and a bold colour scheme, with the refreshed logo prominently displayed throughout.
The store has been designed to act as main showroom for all new Cambridge Satchel products and upcoming collaborations. These include the brand’s iconic satchels and the popular Poppy and Bowland bags, as well as the recently designed new tote and mini tote bags.
Carine de Koenigswarter, Cambridge Satchel chief executive said: “We are extremely proud to reveal our new London store showcasing Cambridge Satchel’s refreshed brand identity. Returning to our London home of Covent Garden, the store encapsulates the brand’s future direction while retaining the same trusted and loved products.”
