Burberry uses gaming technology to streamline design process
Luxury brand Burberry is using gaming technology to help streamline the fashion design process.
The company has teamed up with Koffeecup to develop a new application that merges gaming technology and design to speed up and simplify the process of placing prints onto garments.
The software places a two-dimensional print onto a 3D product template to show how the finished product will look and provide real time instant feedback. Burberry said the use of 3D is now embedded in its merchandising model and has become a staple tool in the process of print engineering.
The application has reduced paper usage at the design stage by two thirds and Burberry is also hoping that producing an accurate sample with fewer iterations will help cut factory waste.
The first products designed using the new technology are now available in-store as part of the brand’s pre-fall 2020 collection.
Mark Morris, senior vice president of digital commerce at Burberry, said: “This new software is a great example of digital innovation and cross-functional collaboration. Our internal 3D development team, who built the successful games B Bounce and B Surf, saw an opportunity in how their technology could streamline a part of the product design process. Our collaboration with Koffeecup enabled us to bring our idea to implementation and we are thrilled with the result.”
