FASHION RETAIL NEWS UK
Burberry unveils campaign for Chinese New Year
2 January, 2020 | by Angela Beevers
Luxury brand Burberry has unveiled its Chinese New Year 2020 campaign.
Starring Burberry brand ambassador Zhou Dongyu, the campaign is promoting a vivid red clothing collection that features both refined tailoring and sports-influenced pieces. Other items include new iterations of Burberry’s Union sneaker and Lola bag.
A limited-edition Thomas Burberry Monogram motif appears throughout the campaign. This was inspired by the Chinese Zodiac and is animated with an original illustration in honour of the Year of the Rat.
Captured by photographer Leslie Zhang, the campaign also features models He Cong and Liang Jiyuan.
The collection is available to purchase in selected stores worldwide.
