Burberry team up with Minecraft for fashion adventure
Burberry has launched the ‘Burberry: Freedom to Go Beyond’ collaboration with Minecraft, the globally popular video game, to bring its brand story to its communities in a new and exciting way.
The launch includes a physical capsule collection and a digital range of extensions and experiences in-game, the collaboration allows consumers to both physically and digitally immerse themselves into the Burberry x Minecraft universe.
The collaboration marks the first time that Burberry has partnered with a gaming franchise to create a fully immersive experience, which is fresh in both landscape and storyline.
Phillip Hennche, Director of Channel Innovation at Burberry, commented: “We are thrilled to be partnering with Minecraft to bring the Burberry brand story to life in such an immersive way.
“With a shared belief in adventure, community, and the power of creativity to open spaces, the natural synergy between both of our brands has allowed us to connect our respective worlds in a way that is unexpected and yet entirely natural.
“By coming together, we hope to connect communities and inspire our consumers with a whole new way to experience our brand.”
