Burberry launches rental service in time for Christmas
Burberry is taking steps to reduce wastage in the fashion industry by offering a rental and resale service for the first time, in partnership with My Wardrobe HQ.
In a bid to champion a more circular future for their iconic check pieces and trench coats Burberry (and several of their high-profile customers) has donated an edit of trainers, tracksuits, puffer jackets, handbags, knitwear and trench coats that will be available to rent or buy on the My Wardrobe HQ website from December 8.
The items will be available to rent for 1, 4,7,10 or 14 day periods, starting at £22 per day, and can all be purchased outright at a reduced price.
40 per cent of each transaction will go to the Smart Works, of which Meghan Markle is patron. The charity provides high quality interview clothes and coaching to unemployed women in need. Burberry has been working with Smart Works since 2013, donating product as part of charity’s service designed to help women look and feel their best as they begin to re-enter the workforce.
“Supporting the principles of a more circular economy is key in achieving our ambition to be Climate Positive by 2040,” said Pam Batty, Burberry’s VP of Corporate Responsibility. “We are delighted to partner with My Wardrobe HQ to offer our communities a new way to shop sustainably for luxury pieces of the highest quality and craftsmanship, whilst expanding on our existing reuse, repair and recycling initiatives.”
To launch the partnership, My Wardrobe HQ has collaborated with acclaimed photographer and recently appointed chair of the Southbank Centre, Misan Harriman, to highlight the Burberry edit. The campaign features new faces from the British modelling industry captured in street-style moments in some of his favourite London neighbourhoods.
Tina Lake, founder of My Wardrobe HQ, added: “From the first moment that I imagined My Wardrobe HQ, it was with an ambition to work with Burberry – they are the epitome of heritage, but with a huge pioneering spirit.
“The campaign imagery was another dream we brought to life. Misan has been a friend to our business and of our sustainable ethos throughout, and the opportunity to bring everything together has created a magic moment for fashion and sustainability.”
My Wardrobe HQ is one of the UK’s top fashion rental marketplaces offering contemporary and luxury womenswear, bridal, men’s and children’s fashion from more than 500 global designers, as well as managing and stocking items from the wardrobes of individuals.
