Burberry appoints senior product merchandise manager

Burberry has appointed Luke Smith as senior product merchandise manager.

According to Drapers, he will join the luxury brand in September.

Smith has been working since May 2020 as senior global product merchandise manager at VF Company’s Napapijri brand. Prior to that, he was senior global product manager for Adidas Originals Apparel and worked as a buyer at Topshop Topman. He also spent nearly five years at Asos where his most recent position was global brand scout: Asos Marketplace.

Smith will focus on menswear in his new role.

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