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British eco-paint brand YesColours partners with Anthropologie

YesColours, the British eco-paint brand, is delighted to announce their new availability at the lifestyle retailer Anthropologie. This partnership allows customers to purchase a selection of… View Article

FASHION RETAIL NEWS UK

British eco-paint brand YesColours partners with Anthropologie

YesColours, the British eco-paint brand, is delighted to announce their new availability at the lifestyle retailer Anthropologie.

This partnership allows customers to purchase a selection of YesColours’ best-selling shades via Anthropologie.com or by visiting the Anthropologie store at 158 Regent Street. In-store, customers can see, feel, and shop the paint pouches, sample pots, and swatches in person.

Spreading feelgood colours further afield

Known for their bold use of colour and feelgood palettes, YesColours is passionate about providing planet-friendly wall paint with fully recyclable, durable packaging. The brand has made a significant impact in the paint industry with its eco-conscious approach.

YesColours has recently launched its design services offering, YesColours Studio, comprising experienced interior designers. This new initiative aims to secure contracts with clients in residential, hospitality, and commercial spaces, as well as retail and events. This expansion into the interior design sector, along with the partnership with Anthropologie, solidifies YesColours’ position as a challenger brand in the paint industry.

Emma Bestley, Co-Founder and Creative Director at YesColours, commented: “This has been a dream destination for us and something that has been in the works for a while now. Anthropologie has such a strong visual identity and loyal customer base, so being able to introduce these customers directly to our paint brand is so exciting for us. We are so pleased to be collaborating with the Anthropologie team on this and can’t wait to see how our colours are received!”

Christina Carter, Senior Buyer for Furniture, Décor & Textiles at Anthropologie, added: “We are thrilled to be stocking YesColours. Their vibrant and eco-friendly paint collections align perfectly with our goals for feelgood, unique home décor. YesColours offers our customers the opportunity to express their individuality while making environmentally conscious choices, and we are excited to bring this innovative brand into our stores.”

Read our interview with John Stubbs, CEO and Founder of YesColours.

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