Brand Machine Group appoint Jonathan Tillery as CPO
Brand Machine Group announces the appointment of Jonathan Tillery as its new Chief Product Officer.
In this pivotal role, Tillery will report directly to CEO Boo Jalil, leveraging his extensive expertise to drive sourcing initiatives and support the company’s ambitious growth plans.
A distinguished leader in retail and supply chain management, Jonathan Tillery brings over 30 years of invaluable experience to the table. Having previously consulted at Brand Machine Group, Tillery returns with a wealth of knowledge about the company’s operations and culture. His illustrious career includes leadership roles at prestigious organizations such as Primark, George, Li & Fung, and most recently, Poeticgem. Tillery’s remarkable track record in developing powerful product ranges and forging strategic alliances underscores his commitment to excellence and innovation.
At Brand Machine Group, Tillery will spearhead the establishment of the new home division while assuming responsibility for all aspects of sourcing and supply chain management. His appointment marks a significant milestone in the company’s journey towards sustainable growth and market leadership.
Expressing his enthusiasm for returning to the Brand Machine Group, Jonathan Tillery commented, “I’m super excited about re-joining a business I’ve seen grow and flourish in recent years, and I look forward to widening our sourcing base to be as sustainable as possible for the future. The talented team designs and develops amazing product offerings, and it’s my job to ensure we deliver on all our promises as a brand should.”
Boo Jalil, CEO of Brand Machine Group, expressed his confidence in Tillery’s capabilities, stating, “Jonathan’s appointment comes at a pivotal time for our organization. His extensive experience and visionary leadership will play a crucial role in driving our product strategy and supporting our expansion efforts. We are delighted to welcome him back to the Brand Machine family.”
Jonathan Tillery’s appointment as Chief Product Officer reaffirms Brand Machine Group’s commitment to excellence and innovation. With his strategic insights and passion for sustainable solutions, Tillery is poised to lead the company to new heights of success in the dynamic retail landscape.
The portfolio of brands within Brand Machine Group include Ben Sherman, Duchamp, Elle Junior, Flyers American Born, Franklin & Marshall, Jack Wills, Juicy Couture, Lee Kids, New Balance, Peckham Rye and Penfield, Wrangler Kids, and U.S. Polo Assn.
