Boots launches babywear collection with Mollie King
Boots has launched a baby clothing range for 0–2-year-olds with Mollie King in collaboration with Poeticgem.
Called Maybe Baby, it will be available exclusively at 180 Boots stores and online with prices starting from £6.
Boots said the new offering aims to be a one stop shop for a baby’s needs, with contemporary easy wear pieces that combine comfort, quality and style.
John Carolan, head of category, baby at Boots, said: “We are delighted to be launching Maybe Baby exclusively at Boots. The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off.
“The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do.”
Broadcaster and first-time mother, Mollie King, has partnered with Boots as an ambassador for the range.
Anuj Banaik, managing director of Poeticgem Group, said: “We are thrilled to have Mollie King as the brand ambassador, Mollie is the perfect choice for this range, and it has been a pleasure to work with her. Mollie resonates strongly with our brand and embodies the essence of ‘Maybe Baby’.
“Our team at Poeticgem has worked diligently with Boots to bring this vision to life. We extend our heartfelt thanks to the Boots management and team for their unwavering faith and trust in us.”
The launch has expanded Boots’ babywear offering with Poeticgem. The two companies have also launched a new Universal baby clothing collection featuring designs licensed brands including Back To The Future, Jaws, E.T, Casper, Jurassic Park, Sophie La Giraffe and Rugrats.
