Boohoo Launches #boohoofilterfree to end negative self-image
Boohoo is introducing a new social-driven campaign #boohoofilterfree, which aims to eradicate filter abuse and reduce comparison culture.
A study conducted by Boohoo revealed that around two-thirds of woman admit that social media has changed their perception of themselves.
Around 40% of which confessed that they compare themselves to others online.
Under the new campaign, influencers and customers are being encouraged to post across their social channels “filter free” using the Instagram story effect available on Boohoo’s profile (@boohoo) to spread awareness about negative self-image and comparison culture.
UK regulators are seeking to introduce a new bill which makes it illegal for influencers to post edited and filtered imagery without declaring the artificial alterations.
Boohoo is to work with experts including Psychiatrist Dr Sarah Vohra and influencer and burns survivor Sophie Lee who are supporting this campaign to provide information on the effects of filter abuse.
“With social media constantly serving us up highlights of other people’s lives, it is hard to separate what is real from what has been edited or filtered,” Dr Sarah Vohra said.
“Filter abuse can spiral into comparison with our unfiltered selves and fuel low self esteem. #boohoofilterfreecampaign is a powerful reality check of what life is really like beyond the filter, reminding us the images we compare ourselves to and we perceive to be “better than” us are actually not reality.”
