Birks enters UK through Mappin & Webb and Goldsmiths tie-up
Jewellers Mappin & Webb and Goldsmiths have brought Canadian contemporary jewellery brand Birks to the UK for the first time.
A special edit of Birks contemporary jewellery is now stocked in Mappin & Webb and Goldsmiths stores across the country, including the flagship Mappin & Webb boutique on Regent Street in London.
“It is with great pride that we celebrate our entry into the UK market this week,” said Jean-Christophe Bédos, president and chief executive at Birks Group. “We are delivering on our strategic objective to grow the Birks brand into a global reference and continue to invest in its development.”
Actress Laura Haddock, who was present at the launch event, wore the Muse Mesh Hoop Earrings & Muse Ribbon Cuff Bracelet from the Birks Muse Collection and the Rosée du Matin Wrap Flex Wrap Ring in Yellow Gold from the Birks Rosée du Matin Collection.
Meanwhile, model Arizona Muse wore the Bee Chic Honeycomb Earrings with Diamonds, Bee Chic Honeycomb Pendant with Diamond & Bee Chic Honeycomb Ring with Diamonds from the Birks Bee Chic Collection.
Other guests included Caroline Issa, Virginia Bates, Pips Taylor, Elena Fernandes, Jess Barden and Stephanie Peers.
Founded in 1879, Birks operates 28 stores under the Birks brand in Canada and two retail locations in Calgary and Vancouver under the Brinkhaus brand.
