Ben Sherman opens first physical store in Northern Ireland
UK menswear brand Ben Sherman has opened its first store in Northern Ireland at The Boulevard premium designer outlet.
The move forms part of the brand’s first steps towards its return to the UK high street, following its parent company Marquee Brands signing a multi-year licensing deal with BSI Apparel.
The 1,314 square foot unit, the store will showcase the brand’s Signature and B by Ben Sherman collections, as well as a capsule range that has been inspired by the looks worn by the official Team GB at the Olympics.
Positioned on the A1 corridor between Belfast and Dublin, The Boulevard has been owned by Lotus Property since 2016 and has recently reported a 3% sales growth year-on-year. Other brands with a presence at the scheme include the likes of Under Armour, Jack Wills, Double Two, Guess and Crew Clothing.
Paul McCann, asset manager at Lotus Property, said: “Ben Sherman is a fantastic addition to The Boulevard’s retail portfolio and slots in perfectly with our shopper demographic, with the menswear and sports categories consistently performing well at the scheme. We are excited to welcome Ben Sherman to The Boulevard.”
