Ben Sherman to open first Birmingham store
Fashion brand Ben Sherman is to open its first standalone store in Birmingham at the city’s Bullring shopping centre.
Offering Ben Sherman’s full range of menswear, womenswear, childrenswear, shoes and fashion, the new 164 square metre store will be situated on Link Street, the newly refurbished retail space that connects Bullring and Grand Central.
The new shop will open in April.
A spokesperson for Ben Sherman said: “We are delighted to be opening our first store outside of London at Bullring’s Link Street. We are looking forward to joining the exciting and original tenant line-up and bringing our high quality collections to Birmingham.”
Bullring operator Hammerson said the concept behind the refurbishment of Link Street was inspired by retail arcades such as Carnaby Street and Seven Dials in London. It has now established itself as the prime space for niche and alternative brands looking to enter the city.
Permanent tenants include the likes of Pretty Green and Barber Barber while pop-up stores have been taken by Made.com, Trapstar and Religion Clothing, as well as Cereal Killer Café, Vincent Van Doodle and VirtualX.
Iain Mitchell, Hammerson UK commercial director, said: “Since it’s refurbishment in 2015 LinkStreet has gone from strength to strength and the addition of Ben Sherman’s first standalone store in the city is testament to this. A perfect fit for the exciting and innovative retail line-up already secured at LinkStreet, Ben Sherman will benefit from the high number of shoppers that pass through the space, as well as the dynamic and evolving tenant mix.”
