Beaverbrooks invests £1.6 million in expanded Bracknell store
Beaverbrooks has invested £1.6 million in the refurbishment and expansion of its store in Bracknell.
The family-owned diamond, jewellery and watch retailer has transformed the site, which has doubled in size to 2,670 square feet, into a destination for luxury and Swiss watches.
Situated on The Avenue, the shop now features expanded shop-in-shop spaces to enable it to showcase a wider selection of luxury watch brands. These include Beaverbrooks’ existing TAG Heuer offering as well as new additions Omega, Breitling, Tudor, Zenith and Bremont.
It also offers a range of fine jewellery pieces and has a dedicated area for Beaverbrooks’ selection of luxurious diamonds and collections from Maple Leaf Diamonds.
Roxanne Wood, store manager at Beaverbrooks Bracknell (pictured centre), said: “We can’t wait to unveil our beautiful diamond collections in our luxurious open-plan diamond showroom, which is a first for Beaverbrooks. Our location is an integral part of the local shopping experience, and we are proud to be Bracknell’s destination for luxury watches.”
Beaverbrooks now has 88 stores across the UK, including 20 dedicated luxury mono-brand watch boutiques.
Anna Blackburn, managing director at Beaverbrooks, said: “This investment into the future of Beaverbrooks and Bracknell is very exciting for us. The Bracknell store marks our third refit of the year, with a further three planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.”
