Barbour joins line-up at Seven Dials
Barbour has opened a new store in Covent Garden’s Seven Dials shopping district.
Situated at 37 Neal Street, the shop been designed in line with the lifestyle clothing brand’s New Heritage concept and stocks its most fashion-forward ranges, including Heritage +, Heritage Select, and Re-Engineered.
The shop also offers Barbour’s Re-Loved jackets as well as Re-wax lockers to enable customers to have well-worn items restored in-house to extend the life of the garments.
Paul Wilkinson, group commercial director at Barbour, said: “Our New Heritage stores are here to tell the authentic story of our brand to consumers and connect with our unique heritage as well as offering one-off, limited edition Re-Loved jackets and re-waxing services under our wax for life programme, showcasing the business’s commitment to extending the life of our garments.
“Neal Street provided the perfect location for this type of store with a large international consumer, nestled with global brands and independent concept stores.”
Barbour also opened a new shop on Shaftesbury Capital’s Carnaby Street earlier this summer. At Covent Garden, it has joined a range of other British heritage brands, including Paul Smith, Radley London, Penhaligon’s and Mulberry.
The opening follows Swedish footwear brand Axel Arigato’s recent launch of a new store in Seven Dials’ Earlham Street.
Michelle McGrath, executive director, Shaftesbury Capital, said: “Barbour is an iconic British brand, steeped in history and committed to high-quality craftsmanship. It is therefore fitting that the brand will open on Covent Garden’s Neal Street with the introduction of its New Heritage concept, which marries archive inspiration with modernity.
“As stewards of Covent Garden, it is important to Shaftesbury Capital that we continue to evolve the offer, adding concepts that both complement and enhance the neighbourhood’s distinct character, and the new Barbour store does exactly this.”
