Banana Republic to launch Style Passport garment rental service
Banana Republic has unveiled plans to launch Style Passport, an online subscription service that enables customers to rent items from its womenswear ranges.
The brand will be rolling out the service in the US at the end of September with the aim of extending it to menswear at a later date.
The service will allow customers to rent clothing from Banana Republic’s collections for one flat monthly fee. Shoppers will also have the option to keep and purchase any item.
Style Passport will cost $85 per month for a three-garment plan that includes free delivery, unlimited exchanges and returns, and complimentary laundering services.
Mark Breitbard, chief executive and president of Banana Republic, said: “We’re constantly evolving with our customer, meeting her where she is shopping. Style Passport will drive incremental revenue, and help us connect with younger shoppers who appreciate great style and want an affordable, sustainable way to try new fashion.
“With this new service, we’ll gather valuable insights from a highly interactive customer base that can be used to design future product and experiences.”
Style Passport has been developed in collaboration with rental technology platform CaaStle. The retailer will also be using CaaStle’s white glove service to handle logistics.
