THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
AYBL attracts investment from Gymshark co-founder

Women’s gym clothing business AYBL Group has attracted what it is calling a “significant investment” from Gymshark co-founder Lewis Morgan. AYBL Group – which is made… View Article

FASHION RETAIL NEWS UK

AYBL attracts investment from Gymshark co-founder

Women’s gym clothing business AYBL Group has attracted what it is calling a “significant investment” from Gymshark co-founder Lewis Morgan.

AYBL Group – which is made up of AYBL and women’s fashion brand Because of Alice (BOA) – is ready to accelerate its expansion plans after winning the backing of Mr Morgan, who pocketed £100 million when he exited Solihull-based Gymshark in August 2020.

Morgan will take up the role of executive chairman and will work with AYBL founders Reiss and Kristian Edgerton who are in place as joint CEOs of the business.

The group is targeting over £20 million sales for FY 21/22.

Reiss Edgerton commented: “I’ve known Lewis for over 20 years, so we’re in the fortunate position to already have the foundations of a relationship based on trust – something that was essential when considering teaming up with an investor. AYBL has gone from strength-to-strength since we started it three years ago. Having recently added BOA to the group and expanded our HQ to meet growing demand, it feels like the perfect time to introduce Lewis’ wealth of expertise to the business, in what is sure to be an exciting new chapter. I can’t wait to see what the future holds, as we continue to build the business as a major fast-growth player in the fashion, fitness and lifestyle arenas – we have huge aspirations and hope to one day become the biggest e-commerce group in the UK.”

Lewis Morgan – who first met Reiss and Kristian at school – added: “I’ve had a passion for the athleisure industry ever since I co-founded Gymshark in 2012. After selling my remaining stake in Gymshark last year, I’ve been eager to step back into the industry, so I’m excited to have the opportunity to play a part in the continued growth of the AYBL Group. As a business, we understand the value of people and talent, so are actively looking to bring more brands into group, preferably founder-led, where we can add value through our expertise.”

AYBL has customers in more than 160 countries and is currently shipping some 400,000 orders a year.

Subscribe For Retail News