THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
ASOS launches new campaign to promote Topshop and Topman offering

Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month. The social-led… View Article

FASHION RETAIL NEWS UK

ASOS launches new campaign to promote Topshop and Topman offering

Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month.

The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks and will seek to drive awareness among customers in the UK, US and Germany. The move coincides with the first major drops of new product from the brands on ASOS since the acquisition.

José Antonio Ramos, chief commercial officer at ASOS, said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them just as much as us. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”

 

Subscribe For Retail News