ASOS launches in India through partnership with Reliance Retail
ASOS has entered into a long-term partnership in which Reliance Retail will be its exclusive retail partner for all online and offline channels in India.
Under a licensing agreement, Reliance Retail will introduce the fashion retailer’s portfolio of own-brand labels to the Indian market through a multichannel presence spanning stores and digital commerce platforms.
José Antonio Ramos, chief executive of ASOS, said: “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends.
“Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”
The agreement is the first country-wide exclusive retail partnership signed by ASOS.
Isha Ambani, director, Reliance Retail Ventures, said: “We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores.
“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
