Asda adds eight more New Look concessions to store network

Asda has expanded its partnership with New Look by opening eight more of the fashion retailer’s concessions in its stores.

The move follows a successful trial in two supermarkets in September.

Speaking to Drapers, a New Look spokesperson said: “Earlier this year we partnered with Asda to trial new Look concessions within a select number of its retail ‘destination’ stores. Since the start of the trail, we have seen an encouraging initial sales reaction and have extended the partnership to ten stores.”

The new concessions are situated at Asda stores in Reading, Bristol, Ellesmere Port, Gravesend, Minworth, Grimsby, Livingston and Milton Keynes.

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