Arne welcomes queues of visitors to Liverpool ONE pop-up
Arne welcomed queues of visitors over the weekend to its first pop-up the year at the Liverpool ONE shopping destination.
The bricks-and-mortar activation proved an overwhelming success for the North West online fashion and footwear retailer, which took over a 2,200 square foot space on Peter’s Lane.
Founded by brothers Reece and Ryan Broadhurst, the brand aims to offer high-quality, minimalistic clothing and footwear, as well as exclusive products and limited-edition items. The space mirrored the brand’s clean aesthetic with an understated fit-out featuring steel walls, mirrors, and concrete floors. The pop-up consisted of a VIP event where a selection of loyal customers had the opportunity to meet the founders and gain access to exclusive products.
Reece and Ryan Broadhurst said: “We have loved Liverpool since an early age, so it was extremely important to us to hold a pop-up space right in the heart of the city, making Liverpool ONE the obvious option. The Liverpool community has been a crucial part of our brand journey and we wouldn’t be where we are today without their loyalty – the amount of Arne we see when walking around the city still overwhelms us and we hope to see this continue as we grow!”
Liverpool ONE has recently added sportwear apparel brand Under Armour to its line-up with the opening of a new concept store on South John Street earlier this month. In addition, women’s fashion brand Quiz is set to relocate within the centre to South John Street Upper later this year.
Rob Deacon, senior asset manager at Grosvenor, said: “We are so proud to have been the home of Arne’s latest pop-up, particularly as it is a brand with strong local connections and a huge online presence. Helping Arne to create a new and exciting physical experience for the Liverpool ONE visitor was no small feat; however, it was fantastic to see the overwhelming positively reaction they received. Arne is the kind of pioneering and authentic retailer that perfectly complements Liverpool ONE and our visitors, and we are excited to see what comes next for them.”
