Anthropologie launches new Celandine label
Anthropologie has launched a new resort wear label called Celandine as it looks to offer holiday-ready styles all year round.
Designed in-house and exclusive to Anthropologie, the new offering includes categories such as dresses, coordinated sets, swimwear and cover-ups in vibrant prints and textures, as well as skincare and beauty items.
Richa Srivastava, Anthropologie’s chief creative director of design, said: “Celandine reflects a deep understanding of our customer’s needs.
“The label was designed with travel in mind as we know they are craving a curated collection that spans the entire vacation experience—from beach days to evening getaways—and Celandine delivers that in one place.”
Never Miss a Retail Update!To celebrate the launch of the new label, Anthropologie will roll out a multi-faceted marketing campaign that will drive awareness and engagement through a range of high-impact activations and partnerships.
Anthropologie is part of the URBN portfolio of brands which includes Urban Outfitters.
