Alo Yoga unveils new store in London’s Covent Garden
Alo Yoga, the luxury activewear brand, has opened a new store in Covent Garden’s Seven Dials.
Situated in an anchor unit at the junction of Neal Street and Earlham Street, the 5,000 square foot space offers the brand’s range of contemporary loungewear, accessories and wellness products across three floors.
The store’s décor has been designed in line with the brand’s Californian heritage with a fresh and bright aesthetic.
Alo Yoga has joined 33 brands that either opened or signed for a new space in Covent Garden in 2024. These included the likes of Arc’teryx, Axel Arigato, Barbour, Elemis, Diptyque, Longines, and Peak Performance.
Never Miss a Retail Update!William Oliver, retail leasing director at Shaftesbury Capital, said: “The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden.
“2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination.”
