Alo Yoga opens flagship store in London’s Regent Street
Alo Yoga has opened a 10,000 square foot flagship store on London’s Regent Street.
The move follows the success of the US luxury activewear brand’s first UK store on Kings Road which opened in 2023.
The new shop at 150 Regent Street stocks Alo Yoga’s complete range of fashion-forward apparel for women and men, as well as unisex styles. The brand said the store aims to offer an “enchanting” shopping experience through its “innovative” interior design and “thoughtfully crafted” fitting rooms.
Danny Harris, co-founder and co-chief executive of Alo Yoga, explained: “This store is more than just a retail space – it’s a chance to connect more deeply with our community.
“We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness.
“We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city.”
More stores planned for 2024
The brand has also announced that it is planning to launch more physical stores in London in 2024, including at 75 Brompton Road and in Covent Garden.
In addition to expanding its retail footprint, Alo Yoga has recently expanded its product offering by venturing into the footwear market with the launch of its recovery sneaker.
Founded in Los Angeles in 2007, Alo Yoga has cultivated a dedicated community of celebrities worldwide, including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift.
