AllSaints opens new store in Birmingham Bullring
AllSaints, the global contemporary fashion brand, is delighted to announce the opening of its first store of 2025 in Birmingham’s Bullring, a premier shopping and dining destination in the heart of the city.
Spanning 3,207 sq. ft. across two floors, the new store is located on the upper level of the Bullring in a unit previously occupied by Ted Baker. It replaces AllSaints’ former single-storey Bullring store, which was situated on the shopping centre’s ground floor.
The store offers an extensive range of products for both men and women, including apparel, handbags, footwear, accessories, jewellery, and fragrance. With its more prominent position within the Bullring, the new location provides an expanded selection across both womenswear and menswear, offering Birmingham shoppers a broader and more diverse product range.
Designed with a striking double-height shopfront, the new store is intricately fitted out in line with AllSaints’ latest store design concept, which was first introduced in Los Angeles in 2024 and has been well received by customers worldwide. This refreshed design brings a lighter, more open aesthetic while remaining true to the brand’s signature industrial DNA.
The Birmingham Bullring opening is the latest step in AllSaints’ ongoing global expansion strategy and follows recent UK store openings in London Bridge, Manchester’s Trafford Centre, and two locations in Glasgow. These additions bring AllSaints’ total number of directly operated stores to approximately 300 worldwide.
Frankie Mallinson, Global Retail Director at AllSaints, commented: “We are thrilled to unveil our brand-new Birmingham Bullring store. Our teams have worked tirelessly to transform the space into one that embodies AllSaints’ DNA at every turn. From our signature Singer sewing machines to custom AllSaints-embossed leather furniture, every detail has been carefully considered to create an unforgettable customer journey that feels unmistakably AllSaints.
“All the work we’ve put into this new store reflects our commitment to providing an unparalleled shopping experience while staying true to the essence of our brand. I am incredibly grateful to our talented field and store teams, whose dedication has been instrumental in bringing this vision to life. We can’t wait to welcome both long-standing and new customers into our new Birmingham home.”
