AllSaints appoints Liam Price as global ecommerce director
Fashion brand AllSaints has appointed Liam Price as its global ecommerce director.
He was previously head of digital at FatFace where he worked for nearly four years with a focus on growing the fashion brand’s digital channel and customer acquisition. Prior to that, he held senior roles at Oasis, L.K. Bennett and Warehouse.
In a post on LinkedIn, Price said: “I’m really excited to announce I’ve joined the amazing team at AllSaints and John Varvatos as global ecommerce director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”
The news follows confirmation that JoJo Maman Bébé has appointed former FatFace chief operating officer Mark Wright as its interim chief executive.
He will join the mother and baby brand at the end of this month when he will succeed Gwynn Milligan.
Alex Didymiotis, All Saints global people and culture director, said: “We are delighted to welcome Liam to AllSaints. Liam brings extensive experience in fashion ecommerce, having made significant contributions to customer loyalty, acquisition and experience across a range of leading brands.
“Ecommerce is a key component of our business that feeds into our strategic pillars, and our digital performance continues to benefit from the investment we have made in our modern, scalable e-commerce platform, helping us reach more customers than ever before.
“With Liam’s insights and experience, I’m confident we will continue building on this digital progress and further enhance our customer proposition and brand experience.
“Most importantly, Liam is a great leader and a fantastic addition to the AllSaints culture, who will help us drive our purpose and evolve our already hugely successful business.”
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