Adidas to open first UK ‘The Pulse’ store at Edinburgh’s Fort Kinnaird
Adidas will be opening its first ‘The Pulse’ store in the UK at British Land’s Fort Kinnaird in Edinburgh on 28 June
This will be followed by a further opening at Glasgow Fort.
Spanning 11,000 square feet, the new offering will give Adidas increased capacity for more of its most popular products and will feature both full-service and self-service areas. The Fort Kinnaird store will be the third ‘The Pulse’ store in Europe following launches in Italy and Germany.
Meanwhile, the Glasgow Fort store will open later this summer in an 8,600 square foot two-floor unit in the heart of the retail destination.
Ross McCall, retail leasing & commercialisation director at British Land, said: “We’ve got a strong track record of attracting the biggest retail brands at Fort Kinnaird and Glasgow Fort, and Adidas is another huge name to add to our offering across both sites.
“We’re very excited that Fort Kinnaird is going to be home to the UK’s first ‘The Pulse’ store and are confident it will be a hit with customers. It’s yet another example of retailers offering unique experiences to engage even more consumers.”
