Abercrombie & Fitch to open new stores in Oxford Street and Covent Garden
Abercrombie & Fitch is to open two new central London stores at the end of January.
Situated in Oxford Street and Covent Garden, the stores will connect both digital and in-person shopping for an enhanced customer experience. The Oxford Street location will also have a bookable, private mezzanine lounge with a personal fitting room.
The stores will offers a variety of the brand’s fashion categories including styles from the Best Dressed collection with dresses, shirting and tailoring such as the Collins suit collection. Abercrombie’s athleisure brand, Your Personal Best, will also be available.
Scott Clarke-Bryan, managing director of EMEA at Abercrombie & Fitch Co., said: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London.
“With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
The new stores will be located at 325 Oxford Street and 132 Long Acre.
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