Abercrombie & Fitch to expand into India
Abercrombie & Fitch is to expand into India through a multi-year franchise partnership with Myntra Jabong, Myntra’s business-to-business wholesale entity.
The agreement will include Myntra Jabong building a physical store presence for the fashion brand in the country, as well as regional ecommerce sites and branded digital storefronts, which will be operated by licensed and independent third parties.
The deal will also include Abercrombie & Fitch’s Hollister brand.
Fran Horowitz, chief executive of Abercrombie & Fitch Co., said: “With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India.
Never Miss a Retail Update!“It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth.”
Nandita Sinha, chief executive of Myntra, added: “We will apply Myntra’s fashion and tech expertise to connect Abercrombie & Fitch and Hollister with the country’s thriving fashion audience and help them scale as we have done with numerous other global brands.
“The Indian lifestyle market offers potential to global brands, and we are pleased to be their preferred partner in crafting their India growth journey.”
