Abercrombie & Fitch expands kids brand through new global distribution deal
Abercrombie & Fitch has embarked on a new partnership with childrenswear licensee Haddad Brands as it looks to expand the global reach of Abercrombie Kids.
In a statement, the company said Haddad Brands is uniquely positioned to support the long-term growth of the kids brand due to the strength of its brand portfolio and network of retail partners around the world.
Through the agreement, Abercrombie & Fitch will continue to design, produce and sell Abercrombie Kids in its owned-and-operated channels while the new partnership will focus on creating distribution channels. It will also grow the product line by adding infant and toddler categories to the existing range for five to fourteen year olds.
Fran Horowitz, chief executive officer of Abercrombie & Fitch, said: “With our Abercrombie Kids brand, we have created comfortable, high-quality apparel for children that allows them to feel exceptional every day.
“As we work to diversify A&F Co.’s channel mix and drive sustainable, profitable growth, we are thrilled to partner with Haddad Brands to build on our success and create an opportunity to grow the brand in the years ahead by engaging with new customers globally.”
Abercrombie Kids’ autumn/back to school 2025 season of products will be available in Haddad Brands’ showrooms globally in September.
Jack Haddad, president Haddad Brands, said: “Abercrombie & Fitch Co.’s exceptionally talented team, from their leadership down through the entire organisation. Combined with our incredible team, our seamless collaboration gives us great confidence that the Abercrombie Kids product will continue to resonate with consumers globally.”
