Marks & Spencer expands Nobody’s Child presence to 60 stores
Marks & Spencer is adding Nobody’s Child pop-up shops to 48 further stores to take the total number of stores with space for the brand to 60.
Spanning 450 feet, the pop-ups will offer a capsule collection of over 30 pieces from Nobody’s Child’s spring/summer collection, including the popular Nobody’s Child x Happy Place by Fearne Cotton. Items will include the brand’s bestselling mini, midi and midaxi dresses, as well as new dress shapes, jersey tops, jeans, blouses, relaxed tailoring and a coordinating linen blend collection.
Jody Plows, chief executive of Nobody’s Child, said: “This development represents a significant step forward in our mission to make responsible fashion accessible to all women. We’re incredibly proud to be a part of the M&S family, having become their first third-party brand partner in 2020.”
The addition of the new pop-ups forms part of Marks & Spencer’s Brands at M&S strategy and follows a successful trial last summer which resulted in M&S dress sales growing by 16.5% in the stores that had a Nobody’s Child pop-up.
Nishi Mahajan, director of third-party brands at Marks & Spencer, said: “Nobody’s Child were the first third-party brand that we introduced to our ‘Brands at M&S’ platform and they continue to be one of the most-loved by our customers.
“Our partnership with Nobody’s Child is a proof point to the success of our Brands at M&S strategy – when we get the partnership right, everyone wins.”
