TikTok Shop’s LIVE Snow Globe Studios arrive at Winter Wonderland 2024
TikTok Shop is partnering with Hyde Park Winter Wonderland to host an unmissable two-day LIVE shopping showcase.
Unique to TikTok Shop, LIVE shopping (shopping in real-time through livestreams) is booming in the UK with over 5000 sessions taking place every day. Now, for the first time ever, shoppers can experience LIVE shopping in-person at the TikTok Shop Snowglobe Studios, or tune in from home to shop the best deals of the season.
Brands taking part include:
BearBurners goes LIVE on Thursday 12th at 10am
Inkey List goes LIVE on Thursday 12th at 4pm
Ridiculously Rich by Alana goes LIVE on Friday 13th at 10am
L’Oréal Paris goes LIVE on Friday 13th at 3.30pm
Nora Zukauskaite, Marketing Director, TikTok Shop UK said: “TikTok Shop’s first ever Snowglobe Studios at Winter Wonderland is a truly unique opportunity to bring together the world of ecommerce, the power of LIVE selling, and the Christmas spirit of the iconic festive event. Online shopping has often lacked the element of human interaction, while in-person shopping has rarely recognised the power and potential of the digital world. Now, TikTok Shop’s partnership with Winter Wonderland will deliver the best of both worlds.”
Suzy Griffiths, Vice President Arts & Entertainment at IMG had this to say about the activation: “We are delighted to be working with TikTok Shop to host the first experience of this kind live at Hyde Park Winter Wonderland! We’ll be welcoming some fantastic brands to the TikTok Shop Snowglobe Studios and will give those watching live at home the chance to enjoy the Winter Wonderland magic whilst shopping online. I’m looking forward to seeing this unique activation come to life both on TikTok and at the event in Hyde Park.”
