TGI Fridays joins forces with Merlin Annual Pass for unmissable offers
American-inspired cocktail bar and restaurant chain, TGI Fridays has announced it is partnering with Merlin Annual Pass, of the Merlin Entertainments Group, the global leader in location-based, family entertainment.
The partnership will see the two brands known for creating and delivering iconic experiences come together to offer discounted dining experiences to millions of Merlin Annual Passholders in the UK, and offer TGI Fridays rewards members the chance to win unmissable prizes and to receive discounts on Merlin Annual Passes.
As part of this partnership, TGI Fridays will offer rewards members entry into a ‘Scan to Win’ competition and an exclusive offer for a 20% discount on food at TGI Fridays’ restaurants for up to six guests.
The partnership embodies TGI Fridays’ ongoing commitment to delivering memorable moments and immersive experiences, aiming to add value to both TGI Fridays’ and Merlin Annual Pass customers.
Commenting on the partnership, Rhiannon Scarlett, TGI Fridays’ Chief Marketing Officer, said: “Partnering with Merlin Annual Pass is an exciting milestone for TGI Fridays. We are thrilled to extend our hospitality to Merlin Annual Passholders and create dining experiences that complement their adventures at Merlin’s world-class attractions. This partnership also exemplifies our commitment to delivering memorable moments and extraordinary dining to our guests and offering exclusive offers and experiences to our loyal Stripes Rewards members.”