THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Forever 21 partners with Roblox

Forever 21 has partnered with Roblox on a digital. Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand… View Article

ENTERTAINMENT RETAILER NEWS

Forever 21 partners with Roblox

Forever 21 has partnered with Roblox on a digital.

Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand Forever 21 (owned by Authentic Brands Group) announced an exclusive partnership to build a fashion retail experience on Roblox.

Called the Forever 21 Shop City, users will be able to build, own and manage their own personal store within the game.

Forever 21 items will be available for purchase, including clothing and accessories. Non-player characters can be hired as employees, as users aim to become the top shop in the experience.

The experience is a community-first game, with a variety of collaborations launching alongside it. Roblox players @Builder_Boy, @Beeism, @OceanOrbsRBX and @JazzyX3 have joined together to create an exclusive fashion line for the Forever 21 Shop City.

The shop will also feature exclusively designed stores by influencers such as KrystinPlays, Shaylo and the Sopo Squad.

Forever 21 Shop City will feature four themed districts that include obstacle courses, entertainment, a food court and yellow carpet.

Features of the store will also include the ability for builders to choose and swap their locations anywhere in the game, tasks such as stocking inventory and assisting customers, interior customisation, obtaining merchandise that Forever 21 has released in its physical stores, and using architectural themes for their stores such as cottage core and cyber punk.

“The metaverse is the most transformative innovation since the creation of the internet. Roblox is one of the platforms creating the biggest business opportunities for brands,” said Justin Hochberg, VBG’s CEO.

“Our collaboration with Forever 21 marks not just one of the biggest metaverse launches this year, but also one that uniquely combines the physical and virtual worlds by delivering IRL content from Forever 21 in-game, and finding ways for Roblox UGC creations to exist IRL.”

“With Forever 21 Shop City, our goal is to expand how we engage with customers, extending our presence and product in new ways. We’re excited to provide a new space on Roblox where our fans can connect with their community and bring their own vision of Forever 21 to life,” said chief merchandising officer at Forever 21, Katrina Glusac.

Subscribe For Retail News