THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Tech brand Nothing opens first physical store

London-based technology brand Nothing has chosen Soho for the opening of its first retail store. Set over two floors, the 758 square foot shop on Peter… View Article

RETAIL TECHNOLOGY NEWS

Tech brand Nothing opens first physical store

London-based technology brand Nothing has chosen Soho for the opening of its first retail store.

Set over two floors, the 758 square foot shop on Peter Street will stock the Nothing Phone and Ear (stick), as well as merchandise and limited edition runs of products. It will also offer collections from fashion and design brands and audio products from Stockholm-based collaborator Teenage Engineering.

Carl Pei, chief executive and co-founder of Nothing, said: “2022 has been a milestone year for Nothing with the launch of our first smartphone, Phone  as well as Ear (stick) so we are excited to open the doors of Nothing Store Soho to get even more people hands-on with our products.”

The space features a specially commissioned 4,000 flip dot system wall that can be instantly programmed to create a constantly revolving graphic story. In addition, the brand has installed a transparent retro-style phone booth where Nothing’s phone will operate as the official store helpline.

Meanwhile the lower floor of the shop acts as white box gallery style space with exhibitions and events.

Samantha Bain-Mollison, retail director at Shaftesbury. said: “We are excited to welcome Nothing to our Soho community of innovative design and independent retailers. The design-led British brand is a great addition, and we are pleased to see them operate the only technology store in the area.”

Subscribe For Retail News