Emplifi names marketing leader Susan Ganeshan as its new CMO
Emplifi, a leading customer engagement platform provider, today announced the appointment of Susan Ganeshan as Chief Marketing Officer.
Ganeshan will spearhead Emplifi’s marketing and growth initiatives, collaborating across functions to enhance the customer journey. She will work closely with clients to bolster their customer experience efforts through advanced social media marketing, social commerce, and customer care.
In her new role, Ganeshan will lead strategic marketing programs that highlight Emplifi’s innovative solutions, building on the company’s momentum from integrating generative AI technology into its core products. Recently, Emplifi introduced ten new AI-powered tools aimed at boosting efficiency in marketing and customer care.
“Our global search for a CMO led us directly to Susan as she is known for her customer experience management and efficient go-to-market efforts. As a five-time CMO, she brings a proven methodology that will enable scale and growth at Emplifi,” said Iveshu Bhatia, Managing Director at Audax Private Equity. “Susan is someone who will partner directly with clients, establishing their trust and supporting their drive to improve customer experience practices.”
Ganeshan’s extensive background includes over two decades in high-tech marketing and CX strategies, with senior roles at companies like Clearwater Analytics, Granicus, and several top SaaS solution providers.
“Susan’s appointment to CMO marks a milestone for Emplifi, as she brings a wealth of experience and a fresh perspective to our marketing organisation. Her successes leading marketing teams align with Emplifi’s long-term goals, while her spirit of collaboration and creativity resonate with what we are accomplishing as a company — moving from ‘build-mode’ to an accelerated growth phase,” said Ohad Hecht, CEO of Emplifi.
Emplifi is a premier customer engagement platform that empowers businesses to foster communities through digital- and social-first strategies. Serving over 20,000 brands like McDonald’s, Ford, and Delta Air Lines, Emplifi is headquartered in New York and collaborates with major digital platforms including Google, Meta, and TikTok.
