Dixons Carphone posts strong Christmas sales
Dixons Carphone increased its electricals like-for-like revenue by 11% over the peak Christmas trading period due to strong growth in online sales.
In the ten weeks to 9 January, the best sales growth was seen in the retailer’s large screen TV, smart tech, food preparation, health and beauty and computing and gaming categories.
While UK and Ireland electricals like-for-like revenue rose by 8% in the period, international like-for-likes climbed by 14% following strong sales growth of 19% in Dixons’ Nordics region. However, sales in Greece declined by 13% after trading was impacted by a national lockdown.
Commenting on the performance, Alex Baldock, Dixons Carphone group chief executive, said: “We’re winning online, where we’re the biggest and fastest-growing specialist technology retailer in all our markets. And even where stores have been closed, our work to bring the best of digital and physical shopping to every customer has borne fruit in such innovations as our one-hour drive-thru Order & Collect and ShopLive. Our flexible infrastructure and accelerating transformation mean we’ve been able to react ever-faster to changing trading restrictions, while building more lasting and valuable customer relationships.”
Looking ahead, the company said it expects to deliver full year profits in line with market expectations despite Covid-19 restrictions currently impacting large parts of its operations across the UK, Ireland and Denmark.
Baldock added: “The outlook remains uncertain, and we’re still far from our full potential. But this strong performance makes us more confident than ever that we’re on the right path to create a world class business for colleagues, customers, shareholders and society.”
