Dixons Carphone posts fifth consecutive year of Christmas growth
Dixons Carphone increased its like-for-like sales by 4% over the Christmas trading period following strong performances from its UK and Ireland and Southern Europe businesses.
In the ten weeks to 7 January, UK and Ireland like-for likes grew by 6% while sales in Southern Europe rose by 5%.
Trading in the company’s Nordic region was quieter with like-for-like sales down 1% in the period.
Seb James, Dixons Carphone group chief executive, said: “I am pleased to be reporting another good Christmas period of growth – our fifth consecutive year.
“This year, as a result of our scale in all of our markets, we were able to offer prices that were truly ground-breaking during both our Black Friday week and our annual Boxing Day week sales – while maintaining margins – and we believe that we have outperformed the market during the period.
“As a result, and despite the fact that there is quite a bit of the year to go, we anticipate a meaningful uplift in year-on-year profitability this year over last and confirm our outlook in line with market consensus at £475m-£495m of headline profit before tax for the year ending 29 April 2017.”
The company said Black Friday was its biggest ever across the group adding that it had been a strong year for online sales with significant growth including white goods.
James added: “Generating a successful Christmas means starting planning in January, and the teams are already hard at work making sure that our next Christmas season will be even better.”
