Currys launches ‘Quiet Hour’ after successful trial

Currys is launching an in-store ‘Quiet Hour’ every Monday to Friday until 11am following a successful trial across the Northwest of England and Wales.

The move will see the retailer reduce noise, keep lights low and ensure there are no flashing screens to make stores a calmer place to shop for customers with conditions such as ADHD, dyspraxia, dyslexia, autism and many others.

Currys has also joined the Hidden Disabilities Sunflower network and is making Sunflower lanyards available for customers to pick up in-store. These will give customers a discreet way to signify that they have an invisible disability and that they may need some help or extra time when making their purchases.

Paula Coughlan, Currys’ chief people, communications and sustainability officer, said: “I am really proud of this initiative, which shows our commitment to making Currys a place where everyone feels comfortable to shop. It’s a really big step for a retailer of our size and scale, and really demonstrates our commitment to diversity and inclusion. The feedback from the trial was overwhelmingly positive, and I am delighted that we are becoming a more inclusive retailer.”

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