Bang Olufsen announce new flagship store in Mayfair
Bang & Olufsen has announced a new home for sound, design, and sensory experiences on London’s iconic New Bond Street in the heart of Mayfair.
Part of a 15-year redevelopment that restores a much-loved part of London to its former glory, Bang & Olufsen of Mayfair is located nearby the newly revitalised Hanover Square and the Medici courtyard. Spanning 4,000 square feet, the store will open its doors in early 2023.
“Our New Bond Street home will provide a buzzing, vibrant environment perfectly placed to showcase our brand and deliver the magical sound experiences Bang & Olufsen is renowned for. With the Elizabeth line now open, we’re readying ourselves to welcome visitors from all corners of the country to join us in our new London destination, just a two-minute walk from Bond Street station” says James Simons, Head of Retail UK & IE.
The store will come with a state-of-the-art demonstration space, delivering an immersive experience in-store that will showcase the products at their best and place Bang & Olufsen among likeminded luxury brands.
Rented on a multiyear lease, the store will also house an activation zone for a raft of curated events that cater to customers’ passions, including live workshops, music, podcast recordings, special guests, and more.
“Bang & Olufsen of Mayfair has been designed to capture the senses as you move through the store, inviting visitors to see, hear, and feel nearly 100 years of audio-visual innovation like never before. Nestled among luxury apartments, 18th century buildings, and a new public courtyard, the new store will strengthen our presence in London, while complementing our existing locations in the capital, such as Harrods and Selfridges” says Scott Anderson, Market Director at Bang & Olufsen.
