THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
The Bay appoints chief customer officer

The Bay has appointed Alexander Meyer as chief customer officer. With more than a decade of experience in marketing, digital transformation, product and business development in… View Article

DEPARTMENT STORE NEWS

The Bay appoints chief customer officer

The Bay has appointed Alexander Meyer as chief customer officer.

With more than a decade of experience in marketing, digital transformation, product and business development in the retail sector, Meyer  has worked for the past five years as chief marketing officer for Australia’s The Iconic fashion and sports destination. Prior to that, he served in senior and C-suite roles at Adidas International, Vans, Quiksilver and social content start-up Hubrick.

In his new role, he will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, The Bay president and chief executive, Meyer will oversee the brand strategy, customer insights, marketing and creative, loyalty and communications functions for The Bay and Hudson’s Bay businesses.

Nairn said: “Alexander’s data-driven, agile approach to marketing will enhance our customer and digital-first strategy, accelerate our growth, build acquisition, enhance loyalty and drive profitability across channels. The Bay is one of the country’s largest premium lifestyle digital platforms, and we are thrilled to welcome Alexander to help us evolve the customer experience and build our business for the future.”

 

Subscribe For Retail News